Metro Manila's radio scene is a vibrant, chaotic mix of sounds. It's not just the number of stations but fierce competition and diverse programming that create the noise. While ratings agencies like Kantar and Nielsen provide valuable insights into listening habits, exploring direct consumer sentiment offers a crucial perspective. What do listeners truly prefer when choosing just a few favorites? This question was sparked by a simple moment in my younger sister's car. Her dashboard presets cap at six stations, prompting a thought: What if listeners had to constantly choose which stations to keep or drop in every possible combination, assuming equal transmission power? Which would emerge as the ultimate survivors? That's exactly how my MaxDiff (Maximum Difference Scaling) survey was created. What is MaxDiff and Why Use It? Traditional polls often miss true preferences. Asking "Which is your favorite radio station?" yields superficial answers, ignoring real ...
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