On April 10, the NCAA-GMA marriage had ended as scheduled. Following the Letran Lady Knights’ volleyball win, Martin Javier thanked GMA (especially HOA Channel) for the coverage, as they are not renewing their broadcast rights, a decision reportedly made last December. For those keeping score, the "widest reach" network is essentially saying, "Thanks for the content, but we prefer airing movie blocks over another San Sebastian-Emilio Aguinaldo College (EAC) matchup. The country’s oldest athletic league is now officially homeless, clutching its neocentennial trophies and a suitcase of broken dreams. Let’s dissect this mess. The GMA Era: High Definition, Low Vibration When the NCAA moved to GMA after ABS-CBN’s shutdown, it was called a "masterstroke." If you define a masterstroke as becoming the secondary priority on a channel with a name that sounds like expired motor oil (GTV), then it was a success. I doubted at first, but now I believe. GMA promised the moo...
Deep media musings and other things I care.