Timow's Turf

Over a decade ago, From The Tube —well, it's my idea that propel—published a sharp critique of the excessive celebrity overexposure on Philippine TV. It was a cry for sanity and a direct challenge to the media giants of Mother Ignacia. The core question: What happened to the phrase "In the Service of the Filipino"? For decades, ABS-CBN embraced that iconic slogan as a badge of honor—delivering news, building infrastructure, and shaping culture. Yet somewhere along the way, "In the Service of the Filipino" was aggressively misinterpreted as "In the Service of the Star Magic Catalogue. A decade later, the Philippine game show landscape reveals that the old Kapamilya network’s failures went unlearned, and its bad habits have spread across the entire broadcast industry. Let's explore how our game shows turned into private clubs for the wealthy, famous, and those desperate for promotion. Part I: The Ghost of Family Feud Past Let's travel back to the mid...